Parul University - Post Graduate Diploma in Digital & Social Media Marketing

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Overview

In today’s hyperconnected world, digital marketing has become the backbone of business communication and branding. For those looking to upskill and thrive in this ever-evolving field, the Post Graduate Diploma in Digital & Social Media Marketing from Parul University offers a cutting-edge academic experience tailored to today’s industry demands.

This specialized program enables learners to gain in-depth knowledge in content marketing, search engine optimization, social media strategy, influencer marketing, campaign analytics, and much more. The online Post Graduate Diploma in Digital & Social Media Marketing is ideal for aspiring digital marketers, entrepreneurs, and professionals seeking to future-proof their careers.

With University Vidya, applying for and managing your enrollment in this course is easy, seamless, and guided by expert education counsellors.

Post Graduate Diploma in Digital & Social Media Marketing

Description

Why Choose a PG Diploma in Digital & Social Media Marketing?

Marketing has gone digital, and organizations worldwide are prioritizing data-driven and creative strategies to engage customers. A distance Post Graduate Diploma in Digital & Social Media Marketing opens doors to lucrative, high-impact roles across industries.

The online Post Graduate Diploma in Digital & Social Media Marketing course at Parul University is designed with flexibility in mind and caters especially to:

  • Working professionals aiming to pivot into digital marketing
  • Entrepreneurs looking to scale their digital presence
  • Graduates seeking a career in the digital domain

With the backing of University Vidya, learners receive career support, admission assistance, and real-time updates throughout their academic journey.

PG Diploma in Digital & Social Media Marketing : Key Highlights

Parameter

Details

Course NamePost Graduate Diploma in Digital & Social Media Marketing
Offered ByParul University
Managed ByCentre for Distance and Online Education (CDOE)
Course LevelPost Graduate Diploma (PGD)
Course Duration1 Year (2 Semesters)
Course Mode100% Online, Live + Recorded Sessions
NAAC AccreditationA++ (India's Highest, Youngest Private University in 1st Cycle)
UGC ApprovalUGC-DEB Approved
Other ApprovalsAICTE Approved, AIU Recognized
NIRF Ranking#33 Management; Top 150 Overall
Unique Dual-Degree FeatureCan be pursued simultaneously with Parul Online MBA 30% scholarship on diploma fee for MBA students
Ideal ForMarketing professionals, entrepreneurs, content creators, MBA students, business owners, social media managers, and career switchers
Degree EquivalenceEqual to regular on campus PG Diploma
Exam Mode100% Online, Proctored via LMS
Admission SessionsJuly–August & January–February (Twice a Year)
Eligibility — QualificationBachelor's Degree (any stream) from a recognized university
Eligibility — Min. Marks50% aggregate (45% for SC/ST)
Entrance ExamNot Required, Merit-based direct admission
Work ExperienceNot mandatory, open to freshers and working professionals
Age LimitNo upper age limit

Course Objectives & Learning Outcomes

The Post Graduate Diploma in Digital & Social Media Marketing course aims to equip students with actionable digital marketing skills and certifications that are directly applicable to real-world projects.

Key outcomes of this course include:

  • Strategic content creation across social channels
  • Mastery of tools like Google Ads, Meta Business Suite, and SEMrush
  • Advanced campaign tracking and ROI measurement
  • Building brand awareness through social and influencer channels

The online Post Graduate Diploma in Digital & Social Media Marketing for working professionals ensures flexibility while maintaining academic rigour. With University Vidya at your side, you can keep your job while enhancing your credentials.

Course Duration and Eligibility Criteria

The duration of the online Post Graduate Diploma in Digital & Social Media Marketing course is 1 year, split into two structured semesters.

Eligibility Criteria:

  • Graduation in any stream from a recognized university
  • Basic understanding of marketing concepts (preferred but not mandatory)

The online Post Graduate Diploma in Digital & Social Media Marketing eligibility criteria make this course accessible to recent graduates and professionals alike.

If you’re unsure about your eligibility, University Vidya will walk you through the criteria and help you apply successfully.

Course Syllabus

The Post Graduate Diploma in Digital & Social Media Marketing syllabus and fees reflect Parul University’s commitment to quality and affordability.

Core Subjects Covered

  • Digital Marketing Fundamentals
  • Social Media Strategy & Advertising
  • Content Creation & Blogging
  • Search Engine Optimization (SEO)
  • Email Marketing & CRM Tools
  • Google Ads & Paid Campaigns
  • Web Analytics & Campaign Measurement

Career Prospects and Placement Assistance

With the rise of digital businesses, companies are actively seeking professionals with a strong foundation in digital strategies. After completing the postgraduate diploma in digital & social media marketing, you can pursue careers such as:

Job Role

Industry

Average Salary (India)

Digital Marketing ManagerE-Commerce, IT, FMCG, Startups, Agencies₹6–14 LPA
Social Media ManagerBrands, Agencies, D2C Companies₹4–10 LPA
SEO Specialist / ManagerIT, Digital Agencies, E-Commerce₹4–10 LPA
Performance Marketing ManagerE-Commerce, SaaS, FinTech, D2C₹7–16 LPA
Content Marketing ManagerMedia, IT, FMCG, Startups₹5–12 LPA
PPC / Google Ads SpecialistAgencies, E-Commerce, Corporates₹4–10 LPA
Email Marketing SpecialistBFSI, E-Commerce, SaaS₹4–9 LPA
Brand & Reputation ManagerCorporates, MNCs, Agencies₹6–14 LPA
Influencer Marketing ManagerD2C Brands, FMCG, Fashion, Lifestyle₹5–12 LPA
Digital Marketing ConsultantSelf-Practice, Freelance, Consulting₹6–20+ LPA
E-Commerce Marketing HeadAmazon Sellers, D2C, Retail₹7–16 LPA
Entrepreneur / Agency OwnerOwn Business / FreelanceVariable

Parul University offers excellent placement assistance through its corporate collaborations. Additionally, University Vidya connects students to career guidance resources and resume-building workshops.

What Sets Parul University A part?

Parul University is known for integrating real-world business practices with academic excellence. Recognized by UGC and accredited by NAAC, the university’s focus on application-based learning ensures students are job-ready.

Their distance Post Graduate Diploma in Digital & Social Media Marketing is taught by industry professionals, offering hands-on training in the latest tools and platforms.

With University Vidya, applicants can easily track their admission progress, access online course materials, and receive personalized support from start to finish.

If you’re passionate about brand building, online engagement, and performance marketing, the online postgraduate diploma in digital & social media marketing course from Parul University is your ideal next step. This program is not just an academic credential, it’s a fast-track to a future-proof career.

And with University Vidya guiding your admission and academic experience, you’ll be supported at every step.

Advance Your Skills with a Diploma in Digital & Social Media Marketing from Parul University

Master the art of online branding and engagement with Parul University's Post Graduate Diploma in Digital & Social Media Marketing. This program is designed for future-ready marketers who want to excel in the evolving digital space. 

Parul University also offers several other specialized diplomas, including

Explore this and many other Parul University Diploma programs for a brighter career ahead.

Program Fees

₹ 25,000

FAQ's

1. Are scholarships available?
Yes, University Vidya can help you find scholarship and financial aid opportunities.
2. How do I apply for this course?
You can apply directly via the Parul University website or get assistance from University Vidya.
3. Is the certification recognized?
Yes, the diploma is well-recognized across industries in India.
4. What kind of placement support is provided?
Parul University, in collaboration with University Vidya, offers resume help, mock interviews, and placement connections.
5. How much is the fee for this course?
The fee ranges between INR 30,000 – INR 40,000. EMI and installment plans are available.
6. What are the major topics covered in the syllabus?
The post graduate diploma in industrial relations & personnel management syllabus and fees include modules like labor laws, HRM, organizational behavior, and conflict resolution
7. Is this course offered in distance mode as well?
Yes, you can opt for the distance post graduate diploma in industrial relations & personnel management.
8. How long is the course duration?
The duration of online post graduate diploma in industrial relations & personnel management course is 1 year.
9. Can I do this course while working full-time?
Absolutely! It is tailored for online post graduate diploma in industrial relations & personnel management for working professionals.
10. What is the eligibility for this diploma course?
The online post graduate diploma in industrial relations & personnel management eligibility criteria include a Bachelor's degree in any discipline.

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